IPSY has emerged as a paradigm shift in a market saturated with unattainable stereotypes and distant campaigns. IPSY has transformed personal care into an accessible and meaningful adventure for everyone. Three years after its arrival in Mexico, IPSY has cultivated a vibrant ecosystem where beauty takes on a more human, authentic, and transformative meaning. With over 1.5 million Glam Bags shipped in the country, 9.5 million products distributed, and more than 400,000 followers on social media, IPSY has solidified a significant presence.
Each monthly Glam Bag contains five personalized products (makeup, skincare, tools, or hair care). IPSY integrates its community into decision-making, listening to their needs and responding with innovation. The recent incorporation of Sarelly Creativo Lab, the first Mexican brand included in a Glam Bag, reflects this commitment to promoting local talent and building a catalog that represents the beauty of Mexico in all its diversity. IPSY delivers tools for self-expression. It does not seek to dictate trends, but to open spaces where each person can define their own path. Its discourse does not revolve around perfection, but around authenticity. In each makeup bag, in each post shared by its community, there is a clear message: beauty is not imposed, it is built.