Worcester Bosch has agreed to modify its marketing claims regarding 'hydrogen-blend ready' boilers following an investigation by the UK's Competition and Markets Authority (CMA).
The CMA's investigation revealed that the company's advertising could mislead consumers about the environmental benefits of its boilers, which can operate on a blend of up to 20% hydrogen—a feature common to most boilers since 1996.
Key commitments from Worcester Bosch include:
Withdrawal or modification of misleading marketing materials across all platforms.
Collaboration with accredited installers and retailers to amend any concerning materials.
Regular reporting to the CMA on compliance with these changes.
Hayley Fletcher from the CMA emphasized the importance of accurate information for consumers making significant purchasing decisions, as approximately 1.6 million new boilers are sold annually in the UK.
Despite advocates claiming hydrogen heating is a viable alternative to fossil gas, numerous studies suggest that electric heat pumps and district heating networks are more cost-effective and environmentally friendly options.
The CMA's actions are part of a broader initiative to clarify misleading environmental claims in the heating sector, impacting other businesses selling similar products.