On October 17, 2024, Ross Gerber, CEO of Gerber Kawasaki Wealth, expressed concerns regarding Google's business model amidst rising competition from AI search engines like OpenAI's ChatGPT and Perplexity AI.
Gerber highlighted on X that these AI platforms are significantly impacting traditional search usage, stating, 'I barely use traditional search anymore.' His comments coincide with Google's ongoing antitrust battle with the Department of Justice (DOJ), which recently ruled the company as an illegal monopolist in the online search market.
Gerber pointed out the irony of the DOJ's scrutiny of Google during a time when the tech giant faces serious competition from AI. He urged, 'Google better get busy,' as the DOJ seeks both behavioral and structural remedies to address Google's monopolistic practices, potentially leading to the separation of key business components.