Jeep has announced a potential delay in the launch of its Wagoneer S electric SUV, originally scheduled for this fall. CEO Antonio Filosa emphasized the importance of quality, stating, "No launch if the quality isn't perfect." The Wagoneer S, which will be produced in Toluca, Mexico, aims to meet high standards before reaching consumers.
This decision comes amid broader concerns about quality within Jeep's parent company, Stellantis. The company has faced challenges at U.S. factories, leading to increased scrutiny over production processes.
While the Wagoneer S is set to debut as an electric-only model, Filosa has not ruled out future combustion engine options, indicating a strategic pivot to meet market demands. The electric SUV is priced starting at $71,995 and boasts a range of over 300 miles, with impressive performance metrics.
Jeep's ambition to sell one million vehicles annually in the U.S. underscores the stakes involved in this launch. The company delivered 304,186 vehicles in the first half of 2024, a 9% decline from the previous year.
As Jeep prepares for a global rollout of the Wagoneer S, the focus remains on ensuring that the vehicle meets the expectations of consumers and aligns with the company's long-term goals.