The global digital signage market size is estimated to grow by USD 11.14 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 10.3% during the forecast period. High growth of retail space is driving market growth, with a trend towards introduction of SOC technology. However, lack of content relevance and decrease in content diversity poses a challenge.
SOC, or System on Chip, is a technology gaining traction in the manufacturing of smartphones, tablets, and commercial displays. This innovation integrates essential processing components onto a single chip, reducing the need for additional components in digital systems. For digital signage applications, SOC technology can be incorporated into commercial displays, replacing multiple equipment such as media players. This streamlined solution allows digital signage operation directly from the screen, offering diagnostic information as well. The benefits of SOC technology in digital signage include cost savings on hardware and installation. Additionally, SOC simplifies digital content and application development and updates for digital signage systems. Content can be created using smartphones and tablets and easily uploaded to the digital signage system via SOC. This could lead to significant time savings in content creation and updating. Major players in the digital signage market, including SAMSUNG ELECTRONICS, LG Electronics, Panasonic, and Sony, offer SOC-compatible digital signage solutions. As a result, SOC is poised for significant growth as an integrated digital signage solution in the coming years, driving market expansion during the forecast period.
The Digital Signage Market is thriving with the increasing number of internet users and the shift towards online advertising. Large audiences are engaged through digital signage in various sectors like retail, banking, hospitality, entertainment, healthcare, and more. Social media platforms and apps have become essential tools for targeted messaging and product promotion. Retail media, including retail stores, shopping malls, and supermarkets, leverage digital signage for an in-store customer experience. Digital signage offers eye-catching content through LED media boards, digital display panels, video walls, projectors, and multimedia content. Traditional static signs are being replaced with computerized systems that allow for dynamic content delivery, real-time updates, and targeted messaging. The 3PL market, transportation hubs, and airports are also adopting digital signage as a communication platform. Offering real-time content updates and remote management, digital signage is an effective tool for driving sales and attracting customers in the retail, banking, and hospitality industries. Digital signage solutions cater to diverse locations and offer customized offerings to meet specific business needs.