Duolingo's 'Duo' Death Stunt Goes Viral, Sparks Brand Collaboration

Duolingo, the language-learning platform, staged the 'death' of its mascot, Duo, in a marketing stunt that quickly went viral. The campaign, featuring a mock investigation into Duo's demise, drew reactions from major brands like Netflix and even singer Dua Lipa. The stunt, which involved a video of Duo being hit by a Tesla Cybertruck, aimed to boost engagement and reinforce the brand's playful image. While some raised concerns, the campaign highlighted the power of unconventional marketing in the digital age, sparking global conversation and showcasing Duolingo's innovative approach to user engagement.