The fourth edition of Los Premios Ídolo, the Spanish digital content creator recognition event established by Dulceida, concluded on Thursday, December 11, 2025, in Madrid. Held at IFEMA Madrid's Pabellón 3, the ceremony adopted the creative theme of "Heaven," marking an evolution for the platform. A significant structural change this year involved the decision to sell tickets to the general public, moving away from previous exclusivity to foster direct audience engagement.
Co-hosted by Kira Miró and Lalachus, the event solidified its standing as a major live production within the Spanish digital media ecosystem, which Dulceida originally conceived in 2021 to validate the cultural impact of online talent. Carlota Marañón was the evening's most decorated attendee, securing three awards, including the Creador Digital del Año title, reflecting her professional trajectory in 2025. Sofía Hamela also claimed two accolades, winning the Lifestyle award and sharing the Entertainment prize with Marañón.
Laura Escanes received the Special Jury Prize, an acknowledgment of her resilience and reinvention within the digital sphere. The broadcast reach expanded significantly, airing simultaneously across La Pija y la Quinqui's YouTube channel via Michelín's set, the Atresplayer platform, and the Neox television channel. The highest honor, Ídolo del Año 2025, was presented to Lola Lolita, who referenced competitive aspects of the industry in her acceptance speech, stating, "I know there are some out there who were happy I hadn't taken the previous Ídolo, but look, every cloud has a silver lining, I'm taking the fourth Ídolo home." Lolita’s recognition followed a year that included her LolaLolitaLand project, participation in El Desafío, and an appearance on El Hormiguero.
Other category winners included Illo Juan for Streamer of the Year, Verdeliss for Sport and Healthy, and Shannis for Ídolo Revelación. Violeta Mangriñán secured the award in Entrepreneurship for her 'Maison Matcha' venture. In a moment of industry reflection, Nerea Pérez de las Heras, winner of the Social Conscience category, urged creators to consider the ethical obligations of content creation, specifically regarding the promotion of consumption habits and scrutiny of brand affiliations linked to controversial geopolitical actions or tax issues.
The ceremony drew numerous social media and television personalities, including Anabel Pantoja, Sofía Suescun, Kiko Jiménez, Álvaro Mayo, Sofía Surfers, Anna Padilla, Rosana Zanetti, and Jedet, confirming the Ídolo Awards' role as a central annual convergence for the Spanish digital community. The event received financial support from commercial partners Cervezas Alhambra and Trade Republic.
