KKR to Acquire NewDay Group in a £1.7 Billion Deal

Edited by: Dmitry Drozd

In April 2025, KKR is leading the acquisition race for UK-based consumer credit provider NewDay Group. The deal, valued at approximately £1.7 billion ($2.26 billion), involves multiple bidders and has global implications for the consumer credit market.

NewDay Group, owned by Cinven and CVC Capital Partners, is attracting interest from KKR, Pimco, and a consortium led by Bain Capital. KKR is interested in acquiring the entire business. Pimco is focused on NewDay's consumer loan portfolio. The Bain Capital-led consortium is considering a full acquisition.

This interest follows NewDay's recent £720 million acquisition of the Argos Financial Services (AFS) card portfolio from Sainsbury's. As of June 30, 2025, KKR's stock is trading at $134.29, reflecting a 1.83% increase from the previous close. The acquisition's final agreement is still pending. (Source: Reuters, April 2025)

Sources

  • Sky News

  • UK's NewDay Group draws takeover interest from major bidders, Sky News reports

  • Acquisition of Argos Store Card portfolio and new long-term relationship with Argos

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